CODE

CODE translates 40 words commonly used 'millennial expressions' into symbols and then explores the ability to turn these symbols into a viral trend

 

The Team

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My Role

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viral campaign 

Our Installation ran from 02/19/14 - 02/21/14 in the Carnegie Mellon University Center

Press:  Designs for the 21st Century: Feel Self-Empowered with Meaningful, Expressive Tattoos

 

social response

Participants of CODE were invited to anonymously share their response of why they chose a particular symbol or meaning;  these responses were recorded and posted on our Facebook page.