American Eagle Outfitters

A sponsored project by American Eagle Outfitters examining the future of retail in their brick and mortar stores. 


This work is confidental

 Please get in touch to speak more about this.

 

goals

Through user-research with customers, we learned about the pain-points of the current existing system as well as the challenges created by adding more technologies in. We aimed to create a space that could be used both as a digital and analogue service, and that contained a variation of high-tech and low-tech solutions. 

problem space

This corporate-sponsored project asked teams of two to imagine the future of retail stores in a digital age. Our presented solutions combine both tangible touch points and digital technologies in order to simplify the process of browsing and finding clothes. 

Timeline | 15 Weeks


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