American Eagle Outfitters
A sponsored project by American Eagle Outfitters examining the future of retail in their brick and mortar stores.
This work is confidental
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Through user-research with customers, we learned about the pain-points of the current existing system as well as the challenges created by adding more technologies in. We aimed to create a space that could be used both as a digital and analogue service, and that contained a variation of high-tech and low-tech solutions.
This corporate-sponsored project asked teams of two to imagine the future of retail stores in a digital age. Our presented solutions combine both tangible touch points and digital technologies in order to simplify the process of browsing and finding clothes.
Timeline | 15 Weeks