American Eagle Outfitters

A sponsored project by American Eagle Outfitters examining the future of retail in their brick and mortar stores. 

This work is confidental

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Through user-research with customers, we learned about the pain-points of the current existing system as well as the challenges created by adding more technologies in. We aimed to create a space that could be used both as a digital and analogue service, and that contained a variation of high-tech and low-tech solutions. 

problem space

This corporate-sponsored project asked teams of two to imagine the future of retail stores in a digital age. Our presented solutions combine both tangible touch points and digital technologies in order to simplify the process of browsing and finding clothes. 

Timeline | 15 Weeks

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